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Life insurance sales surge amid rise in investment-linked plans
The Straits Times
|August 14, 2025
Weighted new business premiums rise 7.7% to $2.99b, a first-half record post-pandemic
Sales of life insurance policies surged in the first half of 2025 as consumers sought balance between protection and wealth accumulation.
Weighted new business premiums, a rough measure of new sales, rose 7.7 per cent to $2.99 billion in the six months to June 30—the highest first-half figure since the Covid-19 pandemic.
The increase was driven largely by annual premium policies, which rose 22 per cent to $2.26 billion as compared with the same six months in 2024, noted the Life Insurance Association (LIA) Singapore on Aug 13.
By contrast, single premium policies fell 21.3 per cent to $722.9 million in weighted premiums.
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