Intentar ORO - Gratis
Eleanor Lee spends $7,200 to boost viewership for her C-drama
The Straits Times
|September 20, 2025
To encourage more people to watch her new Chinese wuxia drama The Journey Of Legend, China-based Singaporean actress Eleanor Lee spent 39,900 yuan ($7,200) of her own money to help promote it.
The 25-year-old daughter of Taiwan-born local TV host Quan Yi-feng reportedly purchased 666 monthly VIP membership cards each for video-streaming platforms iQiyi and Tencent Video, which typically offer premium content for a monthly subscription fee starting at 30 yuan.
She gifted the cards, which cost 30 yuan each, to her fans over Instagram so they can watch the series.
It is not uncommon for actors, businesses or fans to host “buyouts”, where they purchase viewing rights which are then given away in hopes of increasing a show’s viewership.
Esta historia es de la edición September 20, 2025 de The Straits Times.
Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.
¿Ya eres suscriptor? Iniciar sesión
MÁS HISTORIAS DE The Straits Times
The Straits Times
Rio main winners want big fights next
Former Ultimate Fighting Championship (UFC) lightweight champion Charles Oliveira bounced back with a second-round rear-naked-choke submission win over Mateusz Gamrot on Oct 11 in Rio de Janeiro in the main event of UFC Fight Night 261.
1 mins
October 13, 2025
The Straits Times
Thousands of Palestinians heading towards Gaza City amid hopes ceasefire will end war
A ceasefire between Israel and Hamas held in Gaza for a third day on Oct 12, ahead of the expected release of Israeli hostages and Palestinian prisoners and an address by US President Donald Trump to Israel's Parliament.
1 mins
October 13, 2025
The Straits Times
Gaza truce holds ahead of hostage release, Trump's visit to Israel
CAIRO/JERUSALEM A ceasefire between Israel and Hamas held in Gaza for a third day on Oct 12, ahead of the expected release of Israeli hostages and Palestinian prisoners and an address by US President Donald Trump to Israel's Parliament.
2 mins
October 13, 2025
The Straits Times
PAP Seniors Group to recommend policies to improve employment of older workers
The PAP Seniors Group plans to submit a White Paper with policy recommendations on senior employment to a tripartite workgroup to guide long-term planning on the issue.
2 mins
October 13, 2025
The Straits Times
Child with genetic disorder lives with hole in her windpipe
Her future weighs heavy on parents' minds; younger brother with same condition died
5 mins
October 13, 2025
The Straits Times
From last to first, Precise a cut above in Gl Fillies' Mile
NEWMARKET - Precise leapt to the top of the Group 1 1000 Guineas (1,600m) market with a breathtaking last-to-first triumph in the £528,750 (S$915,000) Group 1 Fillies' Mile (1,600m) at Newmarket on Oct 10.
3 mins
October 13, 2025
The Straits Times
Raw cat food poses risks for pets and people around them
Commercial raw cat food, particularly products sold on shelves at room temperature, may pose a considerable health risk to cats and the families who care for them, according to an analysis of the products.
1 mins
October 13, 2025
The Straits Times
Will young teachers last in an increasingly complex profession?
It's the chance to nurture young lives that draws teachers to their profession. An ever-expanding job role can cool this ardour.
5 mins
October 13, 2025
The Straits Times
Thousands of Hindu devotees brave embers at fire-walking festival
An estimated 4,000 devotees walked barefoot across a pit of hot coals on Oct 12 as the annual fire-walking festival returned to the Sri Mariamman Temple.
2 mins
October 13, 2025
The Straits Times
ANTIPODEAN PREVAILS ON CLASS
Dunderdale's Gl winner digs deep to score in NZB Ready To Run Sale Championship
4 mins
October 13, 2025
Listen
Translate
Change font size