Gå ubegrenset med Magzter GOLD
Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare
Prøve GULL - Gratis
Eleanor Lee spends $7,200 to boost viewership for her C-drama
The Straits Times
|September 20, 2025
To encourage more people to watch her new Chinese wuxia drama The Journey Of Legend, China-based Singaporean actress Eleanor Lee spent 39,900 yuan ($7,200) of her own money to help promote it.
The 25-year-old daughter of Taiwan-born local TV host Quan Yi-feng reportedly purchased 666 monthly VIP membership cards each for video-streaming platforms iQiyi and Tencent Video, which typically offer premium content for a monthly subscription fee starting at 30 yuan.
She gifted the cards, which cost 30 yuan each, to her fans over Instagram so they can watch the series.
It is not uncommon for actors, businesses or fans to host “buyouts”, where they purchase viewing rights which are then given away in hopes of increasing a show’s viewership.
Denne historien er fra September 20, 2025-utgaven av The Straits Times.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA The Straits Times
The Straits Times
MAMA Awards to proceed 'with restrained production'
Amid calls from some netizens for its cancellation, the organiser of MAMA Awards 2025 has said that the star-studded K-pop music awards ceremony to be held at Hong Kong's Kai Tak Stadium on Nov 28 and 29 will go ahead as scheduled.
2 mins
November 29, 2025
The Straits Times
Many in S-E Asia support climate action, but worry about costs
Regional support for immediate phase-out of coal has declined steadily between 2022 and 2024
5 mins
November 29, 2025
The Straits Times
Who's who and what's at stake as 1.7m Sabah voters head to state election
Local parties, independents campaign on development gap, demand for autonomy
6 mins
November 29, 2025
The Straits Times
Dad's 'valuable lessons' laid foundation for Lee
While football coaching is done on the field, longtime youth coach Lawrence Lee often spends a lot of time and effort planning the sessions on paper beforehand.
3 mins
November 29, 2025
The Straits Times
Real median income in S'pore up 4.3% in 2025 amid lower inflation
Proportion of workers in permanent jobs also hits new high of almost 91 per cent
3 mins
November 29, 2025
The Straits Times
Will Russia's economy force a reality check on Putin's Ukraine invasion?
Russian President Vladimir Putin has doubled down on his demands that Ukraine must give up large chunks of its territory in return for a ceasefire in the war between the two nations.
4 mins
November 29, 2025
The Straits Times
HK fire: Is foam, mesh, bamboo, or blatant disregard for safety to blame?
As anger boils over, investigators could take some time to shed light on the tragedy
5 mins
November 29, 2025
The Straits Times
Shaken and stirred on Pagani's wild ride
Hot laps in a 900hp Huayra R Evo Roadster are a gut-churning experience
3 mins
November 29, 2025
The Straits Times
'Fantastic' Malen getting up to speed for Villa
Aston Villa manager Unai Emery was more impressed by Donyell Malen’s development than his goals, as the forward scored twice to beat Young Boys 2-1 in a Europa League tie marred by crowd trouble on Nov 27.
2 mins
November 29, 2025
The Straits Times
Shu Qi mines childhood pain for Girl
Girl, which has already earned Shu Qi best director awards at the Busan International Film Festival and the Polish International Film Festival of Cinema and Cinematography, stars 18-year-old Taiwanese Bai Xiao-ying as Shu's stand-in Hsiao-lee and Taiwanese singer-actress Joanne Tang, better known as 9m88, as the teenager's mother Ajuan.
3 mins
November 29, 2025
Listen
Translate
Change font size