'Digital shift redefines creation and execution of PR strategies'

Her engagement as Public Relations Manager to the Deputy Commissioner of Police, Bidhannagar, may have sparked off debates and controversies, but she considers it to be the turning point in her career.

- RITWIK MUKHERJEE

In her role, she manages high-level communications, social engagement strategies, media handling, and public outreach on behalf of the DCP's office. Navigating the fast-paced and high-responsibility environment of law enforcement PR, she seeks to thrive under pressure and continues to evolve in the role.

Angela Raha has other entrepreneurial dreams as well, which materialized in the form of Angela Event, an event management company she founded with a few close friends. Initially focused on small-scale cultural events, the firm quickly rose in popularity thanks to her meticulous planning, innovative themes, and dedication. From regional award shows to public galas, Angela Event has become a well-known name in Bengal's event circuit. Despite facing challenges as a small-town entrepreneur, her resilience and creativity have made her events stand out, earning accolades and recognition from diverse circles.

Speaking to The Statesman, Angela Raha, Founder of Angela Event & PR, decodes the PR profession with all its facets, the new trends, turns and twists, and the way it's heading.

Excerpts:

Q: There are many, who think that like many other businesses, PR business is also nose-diving, post-pandemic. There are many others, who think that PR has actually become more relevant for small businesses than ever. What is your take on this?