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Quick commerce hottest category: Swiggy co-founder
The New Indian Express
|November 05, 2024
QUICK commerce is the hottest category with its fast growth, large TAM (total addressable market), as the category can be $30-$50 billion in four years, supported by strong CAGR, said Swiggy co-founder and group CEO Sriharsha Majety.
Ahead of the company's IPO, to be open for subscription from Wednesday, Majety told reporters here that quick commerce is a generational opportunity that we have in front of us. "Consumer preferences, needs and wants, everything is getting developed and emerging as we go into the next phase of quick commerce," he said.
Launched in August 2020, quick commerce platform Swiggy Instamart is present in 43 cities, and it brings groceries and other daily essentials in 10-15 minutes.
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