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Businesses need to invest in solving data challenges
The New Indian Express Nagapattinam
|June 06, 2025
HOUGH Indian businesses are at the forefront of generative AI, transforming adoption into return on investment (ROI), they face data challenges.
Adobe has released its 2025 AI and Digital Trends India snapshot that reveals that nearly a quarter—23%—of Indian businesses demonstrate measurable results from generative AI adoption—the highest in APAC.
With customers expecting more from personalization, executives have high expectations this year, with 85% anticipating generative AI will significantly boost content production speed and volume, the study said. However, the data foundations required to achieve personalization remain an obstacle for practitioners, with 55% believing that balancing AI with human creativity is where they have the most work to fully realize the value of generative AI.
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