Businesses need to invest in solving data challenges

HOUGH Indian businesses are at the forefront of generative AI, transforming adoption into return on investment (ROI), they face data challenges.

- EXPRESS NEWS SERVICE @ Bengaluru

Adobe has released its 2025 AI and Digital Trends India snapshot that reveals that nearly a quarter—23%—of Indian businesses demonstrate measurable results from generative AI adoption—the highest in APAC.

With customers expecting more from personalization, executives have high expectations this year, with 85% anticipating generative AI will significantly boost content production speed and volume, the study said. However, the data foundations required to achieve personalization remain an obstacle for practitioners, with 55% believing that balancing AI with human creativity is where they have the most work to fully realize the value of generative AI.