CitySavings expands to underserved areas

City Savings Bank Inc., the thrift banking arm of Union Bank of the Philippines and part of the Aboitiz Group is accelerating its “Bangko ng Barangay” strategy after opening five new locations across Luzon and upgrading a branch in the Visayas in 2025, reflecting a broader push to scale mass-market banking.

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The lender inaugurated three full-service branches in Malolos City, Bulacan; Paniqui, Tarlac; and Gapan City, Nueva Ecija. It also opened two branch-lite units in Cataingan, Masbate, and Sipocot, Camarines Sur, and converted its Cadiz City, Negros Occidental branch-lite into a full-service outlet in the fourth quarter.

The expansion pushes CitySavings’ bid to combine physical reach with digital capabilities as it targets un-derserved communities and smaller cities—areas that remain central to growth in retail banking.