Why August is the new January

Metrobank's GIFT campaign lets you start your financial resolutions early

- REY ILAGAN

Metrobank has long been a financial institution that champions learning, and this time, it's teaching Filipinos the art of starting early.

In a recent event, the bank invited media guests to the art of furoshiki—the Japanese tradition of gift-wrapping—where every fold, every knot, and every gesture is done with intention.

It's a philosophy that mirrors financial mindfulness: everything has a purpose, and nothing is left to chance.

"Our mission is to advocate for financial mindfulness and intentionality in the Philippines," says Digs Dimagiba, Metrobank's chief marketing officer.

"Personally, what I believe is that anybody who learns how to manage their money well actually rewires their brain and sets themselves up to make better decisions in other areas of life."