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'Cinema-going is not at all obsolete'
Financial Express Mumbai
|November 21, 2025
SANJEEV KUMAR BIJLI, EXECUTIVE DIRECTOR, PVR INOX
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Multiplex chain PVRINOX is reimagining cinemas as social spaces, blending movies, design and lifestyle into one curated experience.
Its latest, a six-screen luxury multiplex in Pitampura in Delhi, offers a nail bar, gaming arena, lounge, perfumery corner and cafe. Sanjeev Kumar Bijli, executive director, PVRINOX, talks to Sugandha Mukherjee about the premiumisation push, surge in re-releases, expansion, ticket pricing, and what to look forward toin 2026. Excerpts:
Given how cinema-going is now largely for an experience rather than an imperative, thanks to OTT, is your thrust more on differentiated offerings like Cinemagic or are you equally focused on mass-market formats?
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