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'Cinema-going is not at all obsolete'

Financial Express Mumbai

November 21, 2025

SANJEEV KUMAR BIJLI, EXECUTIVE DIRECTOR, PVR INOX

Multiplex chain PVRINOX is reimagining cinemas as social spaces, blending movies, design and lifestyle into one curated experience.

Its latest, a six-screen luxury multiplex in Pitampura in Delhi, offers a nail bar, gaming arena, lounge, perfumery corner and cafe. Sanjeev Kumar Bijli, executive director, PVRINOX, talks to Sugandha Mukherjee about the premiumisation push, surge in re-releases, expansion, ticket pricing, and what to look forward toin 2026. Excerpts:

Given how cinema-going is now largely for an experience rather than an imperative, thanks to OTT, is your thrust more on differentiated offerings like Cinemagic or are you equally focused on mass-market formats?

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