Hotel group plans to use AI in expansion

Company operates six hotels and has plans for more

- By OWEN HUGHES Business Correspondent

A HOTEL group is celebrating its 10th anniversary and investing in the power of Artificial Intelligence to drive growth and create 100 new jobs.

The Everbright Group, which operates six hotels in North Wales and the North of England, says using AI is enabling them to significantly reduce costs and provide a better, more personal service for guests.

At the same time, the company is also looking to use their bespoke technology to expand further by taking over the management of other hotels under contract for their owners.

The Everbright story started in 2015 when it took over the Rossett Hall Hotel in Rossett, near Wrexham. Since then it has also added the Llandudno Bay Hotel and the Belmont Hotel in Llandudno and the Wild Pheasant Hotel & Spa in Llangollen, along with Stonecross Manor in Kendal in the Lake District and The George Hotel in Penrith to its portfolio.

Around 300 people are currently employed across all the sites and Managing Director Lei Ma says they're expecting staff numbers to rise to approximately 400 over the next few years.