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Ascott targets Thailand as travel market transforms
Bangkok Post
|July 07, 2025
The Ascott Ltd, a Singapore-based serviced residence and hotel operator, is focusing on Thailand as shifting travel patterns and evolving guest expectations reshape the hospitality landscape.
Wong Kar Ling, chief strategy officer and managing director for Southeast Asia, said occupancy rates at Ascott’s Thai properties have grown by 6% since 2019, reflecting a steady recovery and increasing demand across its portfolio.
"With 31 properties spanning four cities and seven brands, we have not only regained momentum, but also surpassed pre-pandemic performance, with revenue per available unit in 2024 up by more than 23% from pre-pandemic levels," she said.
These results underscore the strength of its services, which offer flexible-stay offerings and the ability to meet evolving traveller needs in a competitive market, said Ms Wong.
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