SERVING FASHION FAST & SUSTAINABLY HOW UNIQLO ACED IT

HOW THE JAPANESE APPAREL GIANT IS BUILDING A LONG-TERM, LOCALLY ROOTED, AND CUSTOMERFIRST STRATEGY FOR INDIA.

- VAISHNAVI GUPTA

When UNIQLO opened its first store at Ambience Mall, Vasant Kunj, New Delhi, in October 2019, it was more than just another retail launch — it marked the entry of one of the world's most admired apparel brands into one of the most dynamic and fast-evolving fashion markets. Five years on, UNIQLO has quietly and steadily expanded its footprint across India, redefining what functional fashion means for Indian consumers.

For Kenji Inoue, COO & CFO, UNIQLO India, the brand's journey in India is a marathon, not a sprint. “India is a long-term market for UNIQLO, and an important part of our global growth strategy. We see tremendous potential here to continue to grow along with the community. Simply put, we aim to become the No. 1 customer trusted brand in India,” he said.

Today, UNIQLO operates 17 brick-and-mortar stores across key cities — Delhi NCR, Mumbai, Lucknow, Chandigarh, Bengaluru, and Pune — alongside a robust and growing e-commerce platform.

Building the Foundation

UNIQLO's entry into India was strategically timed to tap into a growing consumer base that values quality, comfort, and design simplicity. Unlike fast-fashion players who focus on trends and rapid product cycles, UNIQLO's philosophy — LifeWear — focuses on creating high-quality, timeless clothing designed to improve everyday life.

“Our focus remains on thoughtful expansion, prioritizing cities and regions that reflect the growing appetite for our functional, high-quality apparel,” Inoue explained. “As we continue to grow, we will strengthen both our offline and online channels to make UNIQLO's LifeWear accessible to a wider audience across the country.”