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COOLING NO MORE A LUXURY, BUT A NECESSITY

Outlook Business

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May 2024

With the rise in demand of air conditioners due to heat stress, sustainable air conditioning is the way forward to bring relief to people as well as manage emissions

- Naina Gautam

COOLING NO MORE A LUXURY, BUT A NECESSITY

Cooling is hot, particularly with India hitting summers. In fact, it is more so because cooling is a necessity and not a luxury. Remember, in a tropical country like India, heat stress can even lead to death for some. Realising and appreciating the importance, Air Conditioning Appreciation Days are celebrated from July 3 to August 15 every year.

The economic losses resulting from extreme weather events increased by 23% between 2010–14 and 2018–22 amounting to $264 billion in 2022 alone whereas heat exposure led to global potential income losses worth $264 billion, according to The 2023 report of the Lancet Countdown on health and climate change: the imperative for a health-centred response in a world facing irreversible harms. It adds that economic losses that are related to global heating affect livelihood, resilience and the availability of funds to deal with climate change; heat exposure effect on labour capacity is highest in the low and medium human development index countries, with “potential income losses equivalent to 6.1 % and 3.8% of their gross domestic product (GDP).

For others, it can affect the quality of life. The India Cooling Action Plan, the first of a kind, released by the Indian government, recognises that cooling impacts economic growth and is important for health, well-being and productivity. It states, “The cross sectoral nature of cooling and its use in important development sectors of economy makes provision for cooling an important developmental necessity, which can have bearing on the environment, the economy and the quality of life of the citizens of the country.”

MÁS HISTORIAS DE Outlook Business

Outlook Business

Outlook Business

Running Out of Steam?

India's digital public infrastructure won global praise with Aadhaar and UPI. But its newer platforms are stumbling at scale, exposing gaps in design, delivery and adoption

time to read

6 mins

October 2025

Outlook Business

Outlook Business

'Values, Versatility and Design are Reshaping Indian Manufacturing'

India's manufacturing playbook is evolving. Shreevar Kheruka, managing director of Borosil, shares the trends reshaping design and consumer demand

time to read

1 min

October 2025

Outlook Business

Outlook Business

Trust NR Narayana Murthy? First Check if it's an AI Video

One of the dangers of AI is the advent of convincing deepfakes generated by morphing images, voice notes and videos that can hoodwink you into erroneously revealing financial details or making payments to scamsters

time to read

5 mins

October 2025

Outlook Business

Outlook Business

Rhythm of Reinvention

For Apollo 24/7's Madhivanan Balakrishnan, playing percussion instruments mirrors the rhythm and focus he brings to leadership- balancing intuition, discipline and flow in every aspect of life

time to read

2 mins

October 2025

Outlook Business

Outlook Business

Diaspora Disconnect

A study finds that migration and trade links are weaker than assumed, with Indian and Chinese migrants showing limited, context-specific economic impact

time to read

3 mins

October 2025

Outlook Business

Outlook Business

Why Leaders Fail

The promise of the future is frequently overshadowed by the weight of legacy. History demonstrates that great leaders and businesses fail because they cling too tightly to their past achievements, thus blurring their vision and ambition for the future.

time to read

3 mins

October 2025

Outlook Business

Outlook Business

Packed With Nostalgia

Rasna grew from humble beginnings in Ahmedabad. Over the decades, it has become a soft-drink concentrate leader and a household name, adapting to changing tastes and markets

time to read

5 mins

October 2025

Outlook Business

Outlook Business

Fight For Lion's Share

Rivals have thrown down the gauntlet to Maruti. Will the market leader rise to the challenge and be able to race ahead?

time to read

15 mins

October 2025

Outlook Business

Outlook Business

Spirit of Ambition

Imported labels no longer have India's premium shelves to themselves as homegrown spirits gain recognition and push for global market share

time to read

6 mins

October 2025

Outlook Business

Outlook Business

Blending Blues

Manoj Sharma pulled into a fuel station on Delhi's Outer Ring Road at least a week before he should have needed to.

time to read

6 mins

October 2025

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