Intentar ORO - Gratis
Trust NR Narayana Murthy? First Check if it's an AI Video
Outlook Business
|October 2025
One of the dangers of AI is the advent of convincing deepfakes generated by morphing images, voice notes and videos that can hoodwink you into erroneously revealing financial details or making payments to scamsters
AI can read your face, mimic your voice and rewrite your words in seconds.
A few seconds of audio from a WhatsApp note can be used to clone your voice; an old clip from a conference reshaped into a high-definition video of you endorsing a Ponzi scheme and a stolen profile photo to advertise a fake wealth advisory site. But these aren't crude fakes: the lip-sync is near perfect, the body language convincing.
Among the many dangers of AI is the advent of new forms of fraud and convincing deepfakes that can dent your reputation and rob you of your credentials or investors their money.
Rajesh Krishnamoorthy, an adjunct professor at the National Institute of Securities Markets and an independent director in the alternate investments space, who became a victim of a deepfake recently, says that with the advent of AI it is very easy to create morphed images and videos.
Cybersecurity professionals say AI-powered scams often employ a mix of stolen material, synthetic voices and emotional triggers.
Rise in DeepfakesAt a global level, deepfake videos of Ukrainian President Volodymyr Zelenskyy urging soldiers to surrender have surfaced. In India, AI is used in matrimonial frauds, political smear campaigns, blackmail and to lure investors into fraudulent schemes.
The RBI had to issue a public advisory in November 2024 when deepfake videos began circulating showing the RBI governor pitching investment schemes. The RBI said these videos were fake, its officials do not endorse or advise on such schemes and that the public should ignore them.
Esta historia es de la edición October 2025 de Outlook Business.
Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.
¿Ya eres suscriptor? Iniciar sesión
MÁS HISTORIAS DE Outlook Business
Outlook Business
Coffee Meets Comfort
A quick-service restaurant chain, Nothing Before Coffee, is redefining how small cities and towns experience the café culture
3 mins
May 2026
Outlook Business
Tapping the Bathroom Space
From a small unit in Delhi's Walled City to eight plants now, Jaquar has banked on growing consumer demand to expand its portfolio and footprints
4 mins
May 2026
Outlook Business
Labour Pangs
As inflation rises and wages stagnate, India's contract workers are struggling to survive. Protests across industrial hubs reflect growing frustration over low pay and job insecurity
4 mins
May 2026
Outlook Business
An Unlikely Shock
A new research paper finds that districts that were more exposed to contraction in microfinance lending experienced a decline in education
4 mins
May 2026
Outlook Business
The Sound of Success
A game of pickleball or cricket with family and friends is a simple but fun way to reset and recharge for Pocket FM's co-founder and chief executive Rohan Nayak
2 mins
May 2026
Outlook Business
AI can improve production of solar and wind power
Priya Donti, assistant professor, MIT, and co-founder and chair of the non-profit Climate Change Al, talks to Nabodita Ganguly about how AI can help fight climate change, collect data for climate-tech start-ups and more. Edited excerpts
3 mins
May 2026
Outlook Business
Decoding Capital
Capital of many stripes-with varying risk appetites and return expectations- is entering different layers of India's nascent AI data-centre ecosystem
5 mins
May 2026
Outlook Business
'Next Decade will be About More Ways to Work'
Sashi Kumar, managing director, Indeed India talks about five shifts that will define India’s recruitment sector in the next decade and how hiring will become more transparent
1 mins
May 2026
Outlook Business
No Exit?
PE investors in India's IT services are taking a hard look at their portfolios as IPO markets turn selective and AI disrupts the sector
5 mins
May 2026
Outlook Business
Conscious of growth, but not at the cost of the brand
After a record year, Santosh lyer, managing director and chief executive, Mercedes-Benz India, speaks to Yuthika Bhargava on sustaining growth amid rising costs and changing demand. From pricing pressures to younger buyers, he discusses what is shaping the luxury-car market. Edited excerpts
3 mins
May 2026
Listen
Translate
Change font size

