As you step into a restaurant the first thing you notice is the ambience. If the place is not pleasing to the eye, it is likely that you would step back and retreat to search for a place that is appealing. It is important to note that while the palate may be appealing and savoury it is the interior design which greatly influences the diners. The surroundings are the initial attractions for the customer. A well-designed interior can create a complete and enjoyable dining experience, whereas a poorly designed space will deter your customers from returning.
Manish Naresh Deolekar, General Manager- Grand Victoria The Fern Resort & Spa, Panchgani, avers, "Interior decoration in restaurants is extremely vital as it significantly impacts the overall dining experience for customers. It plays a crucial role in branding, customer perception, and marketing potential. Well-designed spaces and aesthetically pleasing decor can make diners feel comfortable and encourage them to stay longer. Additionally, clever interior design can create a welcoming atmosphere, influence customer behaviour, affect ordering habits and table turnover. It also helps in establishing a unique identity for the restaurant."
He adds, "Interior design greatly impacts businesses by shaping their brand image, enhancing customer experiences, and providing a competitive edge in the market which helps the business stand out. Setting the mood and ambiance influences customer perceptions, and ultimately affects their overall dining experience. A meticulously planned interior communicates professionalism, cultivates customer loyalty, while also enhancing employee morale and productivity.
Additionally, it also optimizes operational efficiency and generates positive return on investment by attracting more customers and increasing sales. Ultimately, interior design plays a crucial role in determining the overall success and profitability of a business.
Esta historia es de la edición April May 2024 de Food & Beverage Business Review.
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Esta historia es de la edición April May 2024 de Food & Beverage Business Review.
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Healthy Food - An Attempt to Meet Diners' Desire
Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.
Combating Protein Deficiency
In a concerted effort to address the pressing issue of protein deficiency among the Indian populace, the Poultry Federation of India (PFI) with support from USA Poultry and Eggs Export Council (USAPEEC) recently hosted a session held on 18th May 2024 in New Delhi, which convened leading industry experts to underscore the indispensable role of poultry protein in addressing India's nutritional challenges.
Newest Beer Chugging Spot KLING Brewery
Guzzle down the stress of a long workday with exceptionally crafted beers soon to be launched at Bengaluru's newest offering - KLING Brewery.
Caffe Allora Expands Presence
Caffe Allora unveils its latest venture with the grand opening of its sixth outlet at Phoenix Mall of Asia, Bangalore.
"No matter how many goals you have achieved, one should also set their sights on a better, higher one"
Hemant Yadav, Head - F&B Operations, Kylin Experience
Summer Menu Fiesta At Vietnom! - Saket DLF Avenue, New Delhi
Step into VietNom, where every corner is a canvas painted with the essence of Vietnam's charm and allure. It is indeed a sanctuary where every detail whispers tales of Vietnam's rich culture and natural beauty.
For Our Plates and Palates
Nowadays, we keep on hearing about power food or health food, though I doubt whether many who use these smart jargons have a clear idea about what can quantify as power food or health food. Power foods contain some magical nutrients, which have made them the hot new superstars on the health horizon.
Cool Mocktails are Hot!
They are colourful, they are fruity, they are sweet, they can be tangy, and overall, they are extremely refreshing, especially in a tiring scorching summer day.
Melon - Versatile to Beat the Heat
Low in calories and fat but high in essential vitamins, minerals and water content, melons are ideal choices to beat the heat. Add this versatile fruit in your diet and stay well nourished as it will keep you hydrated.
Summer Menu Fiesta
Whether you are in a mood to have a bountiful of fresh summer W produce or a fusion of Mexican Indian delights, or a fresh take on summer coolers, there is something for every palate in chefs' well-curated summer menus.
