Interior Design - Impact on Restaurant Business

When one desires to dine out is the person looking only for delectable cuisine or is the person looking for an ethereal experience in terms of delicious meal as well as a heavenly ambience? Research has shown that restaurants are not just considered as places where you fine-dine but also you eat amidst a blissful an aura of outstanding surroundings. Restaurateurs have now to be aware that in addition to providing delicious food customers also expect a welcoming atmosphere which includes the ambience. A restaurant's well-designed interiors, besides the delicacy of the food, can have a lasting impression on the customers. Ashok Malkani tries to gauge the importance of interior décor for the success of a restaurant.

- Ashok Malkani

As you step into a restaurant the first thing you notice is the ambience. If the place is not pleasing to the eye, it is likely that you would step back and retreat to search for a place that is appealing. It is important to note that while the palate may be appealing and savoury it is the interior design which greatly influences the diners. The surroundings are the initial attractions for the customer. A well-designed interior can create a complete and enjoyable dining experience, whereas a poorly designed space will deter your customers from returning.

Manish Naresh Deolekar, General Manager- Grand Victoria The Fern Resort & Spa, Panchgani, avers, "Interior decoration in restaurants is extremely vital as it significantly impacts the overall dining experience for customers. It plays a crucial role in branding, customer perception, and marketing potential. Well-designed spaces and aesthetically pleasing decor can make diners feel comfortable and encourage them to stay longer. Additionally, clever interior design can create a welcoming atmosphere, influence customer behaviour, affect ordering habits and table turnover. It also helps in establishing a unique identity for the restaurant." 

He adds, "Interior design greatly impacts businesses by shaping their brand image, enhancing customer experiences, and providing a competitive edge in the market which helps the business stand out. Setting the mood and ambiance influences customer perceptions, and ultimately affects their overall dining experience. A meticulously planned interior communicates professionalism, cultivates customer loyalty, while also enhancing employee morale and productivity.

Additionally, it also optimizes operational efficiency and generates positive return on investment by attracting more customers and increasing sales. Ultimately, interior design plays a crucial role in determining the overall success and profitability of a business.