How To Make Social Media Work For You

Going viral Savvy online behaviour can take awareness of your art – and potential sales – to the next level. Julia Sagar talks to pro artists to find out how

- Julia Sagar

With over two billion active users worldwide, social media offers a powerful channel for artists to connect with audiences, build awareness and increase sales. But the choices are legion: Facebook, Instagram, Twitter, YouTube, GooglePlus, LinkedIn… and that’s before you consider creative communities such as Behance, ArtStation, Tumblr and so on.

Which options are best for getting your work out there, and how can you optimise your social media presence? To help you, we’ve put together the ultimate social media guide for artists.

First, some basics. Successful social media strategy is built on brilliant artwork, so creating the best possible work should be your main focus. Second, it’s impossible to invest time in every platform, so don’t sign up to them all – pick two or three primary channels and become an expert in those spaces. Which ones? Read on as we explore the leading platforms, with tips, tricks and techniques for increasing your social media reach…

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