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CONSCIOUS, CLEAN AND ETHICAL BEAUTY
Femina
|April 2021
Oriflame offers beauty and wellness products that are inspired by nature and powered by science.
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Developing safe products has been the overarching goal for Oriflame since its inception. To that end, the brand does not allow any of the 1,300 ingredients banned in the EU, but also prohibit an additional 60 ingredients that don’t meet its high safety standards.
KEEPING UP
The COVID-19 pandemic has taught us many positive things. After dealing with the initial blow dealt by the COVID-19 outbreak, Oriflame pivoted its approach to minimise the impact and continue delivering its promise. The brand rapidly moved towards the digital way of doing business and strengthened its presence as a social selling beauty brand.
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