Healthy eating is a complex challenge.
As such, achieving it successfully is almost always a team effort rather than the responsibility of any single individual, or individual company. It’s impossible for consumers to improve their diets if they’re surrounded by – and bombarded with adverts for – products packed full of unhealthy ingredients. And the success of companies with a healthy eating mission often depends on partnerships with others that share their values. This is a story about two companies – Wonderchup and Lycored – who found they had a similar mission, and have worked together to offer consumers a healthy new product.
Elise Daly knows better than anyone the importance of healthy diet. She is currently on her fifth pace-maker having suffered from flu and, as a result, has a weak immune system. She also has a second heart condition called SVT, and both conditions are kept in check through a healthy lifestyle. Her son was born with two holes in his heart. And on her husband Karl’s side of the family, there have been three bereavements from breast cancer.
Esta historia es de la edición July 2019 de Food Marketing & Technology - India.
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Esta historia es de la edición July 2019 de Food Marketing & Technology - India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
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