How CPG Companies Can Adopt Better Sustainable Packaging Practices in 2024

Sustainability has gone mainstream. With more switching to consumers environmentally friendly brands, it's become a central theme across all industries.

- Beth Rush

CPG companies are pushed to evaluate and develop their environmental programs to appeal to their target audience. If your organization hasn't plotted a goal yet, here are seven ways to adopt better sustainable packaging practices and include them as your objectives in the years ahead.

1. AIM FOR CARBON-NEUTRAL SHIPPING

One of the major domains where businesses can improve is shipping. It's no secret it produces significant amounts of greenhouse gasses contributing to the planet's warming. However, it's a core process that enterprises must do. You can implement strategies to neutralize your generated carbon by first tracking your output and then redesigning your shipping routes to make them efficient. Doing so helps negate your footprint. Lastly, consider buying carbon credits to offset your shipping impact, like two-thirds of the biggest brands in the world.

2- DISTRIBUTE IN BULK

One of the practices you can develop to complement your goal of going carbon-neutral is to make your distribution method effective. Implementing bulk delivery to all your channels whether to your partners, e-commerce platforms or direct-to-consumer routes can reduce transport frequency and minimize packaging waste.

Doing SO promotes ecoconsciousness in your actions. Plus, you get to enjoy a rollback in shipping expenses, allowing you to save on every delivery.

3- SHIFT TO BIOPLASTICS

The packaging itself is the area with the biggest room for improvement. Many firms still rely on plastic especially polystyrene to hold their goods.