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When A Simple Apron Becomes A Branding Opportunity
Fast Company
|December 2017/January 2018
Tilit’s Color Block Apron combines selvage denim with an ultra-functional waxed cotton lower half that prevents stains.
THE PROBLEM
There was one thing Alex McCrery hated about his job as Jerry Seinfeld’s personal chef: his uniform. Chef’s coats and aprons are typically made with polyester, which is more water and stain-repellent than cotton but feels hot and uncomfortable. And the cheap cotton pants wear out quickly.
THE EPIPHANY
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