When A Simple Apron Becomes A Branding Opportunity

Tilit’s Color Block Apron combines selvage denim with an ultra-functional waxed cotton lower half that prevents stains.

- Kim Lightbody

THE PROBLEM

There was one thing Alex McCrery hated about his job as Jerry Seinfeld’s personal chef: his uniform. Chef’s coats and aprons are typically made with polyester, which is more water and stain-repellent than cotton but feels hot and uncomfortable. And the cheap cotton pants wear out quickly.

THE EPIPHANY