Intentar ORO - Gratis
Evs Are Nowhere On The Horizon Yet!
Businessworld
|August 17, 2019
The policy thrust in favour of electric vehicles may have rattled the ICE automakers to some extent, but a major disruption in the industry and the mainstreaming of EVs are nowhere on the horizon yet
Building a gasoline-powered car, a complicated affair at best has always been the prerogative of big brands with deep pockets that have been adept in assembly line operations. But all that is set to change as a young breed of emerging players and startups are coming up with zero-emission vehicles and governments are going head over heels to woo them with of sops and subsidies. The key distinction between conventional fossil fuel-guzzling vehicles and new-age electric vehicles (EV) is that an internal combustion engine (ICE) car has around 10,000 moving parts whereas an average EV has around 20. This means that the intricacy of technology and engineering required in making a car has fallen by 5,000 percent. This simple fact alone will be responsible for the tidal wave of transformative change that is about to hit the global automobile industry including India’s.
As the various stakeholders formulate their responses to the imminent change, a debate has already ensued as to the modalities of this transformation. Saurabh Kumar, MD, Energy Efficiency Services (EESL) believes that India should leapfrog directly from ICE vehicles to battery electric vehicles (BEV) just as we switched over to LED lights for energy conservation. He also makes a case for discarding intermediate technology like hybrid vehicles in the same manner that CFL was given the nudge in the lighting space. To kickstart the whole process, EESL has completed the procurement of 10,000 e-cars under the National e-Mobility Programme and the same is at various stages of deployment. It is also planning to set up around 1,000 public charging stations in the current financial year, across the country.
Esta historia es de la edición August 17, 2019 de Businessworld.
Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.
¿Ya eres suscriptor? Iniciar sesión
MÁS HISTORIAS DE Businessworld
BW Businessworld
India Growth Strategy Accelerates Expansion
SCHLOEDER on why India remains central to Häfele's global roadmap, driving scale, localisation, innovation, and more
1 mins
May 16, 2026
BW Businessworld
Advertising Moves Business Metrics
AB InBev India’s speaks to BW Businessworld’s Reema Bhaduri on routing 60-65 per cent of marketing budgets into experiences, Cannes Lions win, a global Netflix deal, and why India isnowexporting creative ideas. Excerpts
3 mins
May 16, 2026
BW Businessworld
Future Of Marketing Belongs To Human Imagination
Algorithms may optimise performance, but iconic brands are still builtthrough human judgment, cultural conviction and creative courage, Says BEKAL
3 mins
May 16, 2026
BW Businessworld
The New Agency Mandate
HARSHA RAZDAN, CEO, Dentsu South Asia, explains why agencies and CMOs must move from service-selling to solving growth problems in a conversation with BW Businessworld's Chairman & Editor-in-Chief
3 mins
May 16, 2026
BW Businessworld
SWEET 40s
Health-conscious people in their 40s start counting calories, reading food labels, and there is a growing trend to cut out added sugars, which is a good move, but the essential aspect is to note what you are replacing your sugar with
3 mins
May 16, 2026
BW Businessworld
India, Museums, and the Restitution of Heritage
Across the world’s great museums lie the material traces of civilisations whose histories were not merely discovered but displaced.
4 mins
May 16, 2026
BW Businessworld
Milking Growth The New Way
As demand rises and consumers premiumise, India's dairy industry enters a more strategic and margin-sensitive phase of growth
5 mins
May 16, 2026
BW Businessworld
WPP's Reset In The Storm
With Elevate28, Cindy Rose is attempting to turn WPP into a simpler, AI-powered, performance-led company. The market is still asking whether the advertising giant can move fast enough
6 mins
May 16, 2026
BW Businessworld
Marketing Is Evolving Into A Technology Function
In India's rapidly digitising retail economy, creativity alone is no longer enough. Technology now drives experience, engagement and conversion
3 mins
May 16, 2026
BW Businessworld
The Real Marketing Battle
ADITYA BABBAR argues that ROI, retail experience and conversion now define brand success
2 mins
May 16, 2026
Translate
Change font size
