Versuchen GOLD - Frei

Evs Are Nowhere On The Horizon Yet!

Businessworld

|

August 17, 2019

The policy thrust in favour of electric vehicles may have rattled the ICE automakers to some extent, but a major disruption in the industry and the mainstreaming of EVs are nowhere on the horizon yet

- Avishek Banerjee

Evs Are Nowhere On The Horizon Yet!

Building a gasoline-powered car, a complicated affair at best has always been the prerogative of big brands with deep pockets that have been adept in assembly line operations. But all that is set to change as a young breed of emerging players and startups are coming up with zero-emission vehicles and governments are going head over heels to woo them with of sops and subsidies. The key distinction between conventional fossil fuel-guzzling vehicles and new-age electric vehicles (EV) is that an internal combustion engine (ICE) car has around 10,000 moving parts whereas an average EV has around 20. This means that the intricacy of technology and engineering required in making a car has fallen by 5,000 percent. This simple fact alone will be responsible for the tidal wave of transformative change that is about to hit the global automobile industry including India’s.

As the various stakeholders formulate their responses to the imminent change, a debate has already ensued as to the modalities of this transformation. Saurabh Kumar, MD, Energy Efficiency Services (EESL) believes that India should leapfrog directly from ICE vehicles to battery electric vehicles (BEV) just as we switched over to LED lights for energy conservation. He also makes a case for discarding intermediate technology like hybrid vehicles in the same manner that CFL was given the nudge in the lighting space. To kickstart the whole process, EESL has completed the procurement of 10,000 e-cars under the National e-Mobility Programme and the same is at various stages of deployment. It is also planning to set up around 1,000 public charging stations in the current financial year, across the country.

WEITERE GESCHICHTEN VON Businessworld

BW Businessworld

BW Businessworld

“Our Ambition Is To Strengthen India's Digital Backbone”

Invenia CEO & Whole Time Director PANKAJ MALIK outlines the company's strategy to power India's next phase of digital infrastructure expansion

time to read

2 mins

November 15, 2025

BW Businessworld

BW Businessworld

THE PRAGMATIST FUTURIST

In the debate around artificial intelligence displacing human talent, Akash Deep Batra, Head of Marketing for HP across India, Sri Lanka, and Bangladesh, offers a refreshingly grounded perspective.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

RECIPE FOR BRAND SUCCESS

For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”

In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts

time to read

4 mins

November 15, 2025

BW Businessworld

BW Businessworld

BUILDING BRANDS WITH MEANING

In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

A CULTURE OF COMFORT

In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

SPEED, SOUL AND STRATEGIC AI

While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

How Apple Reinvented the Selfie for the iPhone 17

In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational

time to read

5 mins

November 15, 2025

BW Businessworld

BW Businessworld

From Brand Guardians To Growth Architects

As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy

time to read

3 mins

November 15, 2025

BW Businessworld

BW Businessworld

When We Forget How to Let Life Be

THE MORE WE AGE, the more stubborn we seem to become.

time to read

3 mins

November 15, 2025

Translate

Share

-
+

Change font size