To Find New Ways to Codify and Document How to do Things

A combination of remote monitoring & tele-consultation can foster a more holistic and effective approach to taking care of health issues

- MEENA GANESH

Business as usual does not work. We are in a time when we have to rethink a lot of basic ground rules and assumptions of our civilisations – Justin Trudeau

If there is one fact that every leader heading a rapidly growing startup will tell you, it is that there is nothing usual in business. As Gautam Buddha said, ‘we are reborn each day’, with our own unique challenges, achievements and moments in waiting. Sometimes, there are rewards, and on other occasions, challenges that threaten to disrupt everything you have gained. This is why embarking on a start-up journey is not for the faint of the heart. However, for those who do, it is an incredible exciting and fulfilling experience.

As 2020 unfolded, things turned from challenging to daunting with the world having to battle a 100-year pandemic cycle in addition to all the existing challenges. There was nobody who predicted Covid-19 and none who had braced for its impact beforehand. The year was not about minor modifications or changes in businesses or organisations. While some companies got tailwinds, others had to shut shop. The pandemic has reiterated how as entrepreneurs we must be alert to black swan events and be ready.

For instance, when I started Customer Asset in 2000, it ran well for some time. However, after one year, 9/11 occurred. All outsourcing came to a standstill and business was hampered as the country went into a shell. However, that was just one country, and I could still look at other areas to compensate for that loss. But Covid-19 has made the entire world go into a standstill mode and this is a huge learning.