Intentar ORO - Gratis
Can CBS Make Murphy Brown A Hit—Again?
ADWEEK
|September 24, 2018
It could face a tougher path than the other successful 90s revivals.

In the past few years, broadcasters have successfully attracted audiences with revivals of hit ’90s series, from The X-Files (Fox) to Will & Grace (NBC) to Roseanne (ABC). Now CBS will try to continue the streak when it brings back Murphy Brown on Thursday, 20 years after the sitcom, starring Candice Bergen as the legendary TV journalist, signed off.
But Murphy Brown could face a tougher path than its predecessors, as factors like the series’ (and its stars’) relatively low profile since the 1998 finale, and its lack of availability on streaming services, may mute its potential audience. CBS counters that the show is positioned to be just as relevant now as it was during its original run. “Murphy Brown was a no-brainer because of the highly politicized social media culture we’re in now,” said CBS Entertainment president Kelly Kahl. “The minute we heard [the pitch], we were like, how cool would it be to have Murphy Brown back on the air during these times?”
Esta historia es de la edición September 24, 2018 de ADWEEK.
Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.
¿Ya eres suscriptor? Iniciar sesión
MÁS HISTORIAS DE ADWEEK

ADWEEK
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
5 mins
November 28, 2016

ADWEEK
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
10 mins
March 13, 2017

ADWEEK
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
6 mins
December 05, 2016

ADWEEK
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
6 mins
December 05, 2016

ADWEEK
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
4 mins
December 12, 2016

ADWEEK
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
16 mins
December 12, 2016

ADWEEK
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
3 mins
April 16, 2018

ADWEEK
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
2 mins
April 16, 2018

ADWEEK
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
3 mins
December 4, 2017

ADWEEK
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
7 mins
December 4, 2017
Translate
Change font size