Business
CEO India
Pricing Perceptions
Most companies reduce prices believing that it would boost their perceived value to consumers, who implicitly weigh price against product features. But all too often they do not. Here is how to get proper credit from consumers for your chosen price position.
6 min |
FEBRUARY 2017
CEO India
Mahali Mzuri
Meaning ‘beautiful place’ in Swahili, Mahali Mzuri is Sir Richard Branson’s tented luxury safari camp located in the private Olare Motorogi Conservancy in the wider Maasai Mara ecosystem in Kenya.
3 min |
FEBRUARY 2017
CEO India
Predator Or Prey?
How Advanced Analytics Is Powering Disruption for Smart Companies
6 min |
February 2018
CEO India
Murphy Rocks
Murphy’s Law is simple: if things can go wrong, it definitely will.
4 min |
February 2018
CEO India
Putt Your Own Style
Scotty Cameron has introduced an online custom shop application that lets you visualize putter personalisations prior to sending club to their custom shop for completion
1 min |
February 2018
CEO India
Disrupting The Drone Landscape
The Airobotics automated platform aims to revolutionise the airspace game with an end-to-end base-station and drone solution that automatically launches and lands flying missions with the click of a button
4 min |
February 2018
CEO India
Spring Clean Your Diet
Weed Out These Five Potential Fat Traps to Keep Your Healthy Diet Goals on Track
3 min |
February 2018
CEO India
Colour Explosion
FOR HIS ‘COLOUR EXPLOSION’ CREATIVE STORY, PHOTOGRAPHER ARVED COLVIN-SMITH TURNED UNBLEMISHED FACES INTO CANVASES, HIGHLIGHTING MAKEUP ARTIST LINDA ÖHRSTRÖM’S IMPRESSIVE EXPERIMENTS IN COLOUR AND FORM.
4 min |
May 2018
CEO India
For The Thrill Of Speed
DRIVEN BY PASSION, THE DUO OF DANIEL BERQUE AND SERGE BRISON ARE FERVENT CAR ENTHUSIASTS WORKING TO UNCOVER AND RESTORE LOST MOMENTS IN MOTORSPORT PHOTOGRAPHY.
3 min |
May 2018
CEO India
Apollo Intensa Emozione
A car with its own soul. A car that provides the driver with modern, yet nostalgically pure, unadulterated sensory experience. A car that is fuel for the senses. A car that lives and breathes with Intense Emotion. The Apollo IE
4 min |
May 2018
CEO India
When Succeeding Is The Only Option
CVENT CEO REGGIE AGGARWAL IS A CERTIFIED PHOENIX WHO HAS BRILLIANTLY RISEN FROM THE ASHES OF FAILURE. HE TELLS US HIS STORY TO NEVER BACK DOWN...
10+ min |
May 2018
CEO India
Alexa, Move My Bank Account To Amazon
Amazon May Be Taking The Plunge Into Banking, And By Any Estimation, It’s Likely To Change The Game For The Industry
10 min |
May 2018
CEO India
Pagani Huayra BC- Powerful And Rare Bewinged Beauty
Conceived primarily as a road legal car that will give the maximum exhilaration and performance during track days and special events, the Huayra BC has been inspired by its built-for-the-racetrack predecessors, the Pagani Zonda R and the Zonda Cinque. But even if you're happy to shell out the 2.3 million euros its tagged at, you can't have it all 20 copies are already sold out. Here's what makes it such a coveted coupe...
3 min |
April 2016
CEO India
Disrupt Aging Before Aging Disrupts Economic Growth
The World Faces an Unprecedented Aging Crisis. But How Can We Turn This Challenge Into an Opportunity?
10 min |
June 2018
CEO India
Lagonda Vision Concept
Marking the Beginning of a New Range of State of the Art, Emission-free Luxury Vehicles, the Lagonda Is the First Luxury Brand Exclusively Driven by Zero Emission Powertrain Technologies
6 min |
June 2018
CEO India
Mclaren Special OPS
The history of McL aren Special Operations (MSO) is un ique. Officially MSO was launched at t he Pebble Beach Concours d’Eleganc e in 2011 to provide a bespoke person alisation service for McLaren customers.
3 min |
November 2016
CEO India
Taking a Bank to the Masses Has Always Been Close to My Heart
IDFC Bank, the country’s youngest bank, is on a drive to transform itself into a mass retail bank in 5 years. The bank, which started operations in October 2015 after getting a banking licence from the Reserve Bank of India in 2014, targets to acquire 6 million customers in the next 4 years, of which, it says, about 80 per cent would be from the mass retail segment. Says Rajiv Lall, founder managing director and CEO, IDFC Bank, “Taking a bank to the masses has always been close to my heart. I have been closely involved in the financial inclusion space… and now with the convergence of technology and finance, it is my conviction that we can create a profitable mass retail bank over the next few years.” He says the bank’s customer acquisition strategy focuses on addressing product/service gaps and judicious pricing incentives — which will go a long way in helping it achieve its targets. He believes “convenient access” in rural and peri-urban areas itself is a strong incentive for customers. The bank will roll out its network for mass retail in 50 districts in five states. In these geographies, it will reach out to people through a delivery model similar to microfinance institutions. Says Lall, “Partnerships and alliances will play a critical role in the bank’s journey.” In July, the bank acquired Grama Vidiyal Micro Finance Ltd, a Trichybased microfinance entity, which gave it access to 1.2 million rural and semi-urban households across seven states. “We have already on-boarded over 1 million of these customers onto our system,” says Lall. As Lall gives shape to his vision, his wife Bunty Chand, the executive director of Asia Society India, is taking her organisation to new heights. The leading educational organisation promotes understanding and strengthening of partnerships among peoples, leaders and institutions of Asia and the US. In an interview with Amit Ranjan Rai, the power couple speaks on their plans ahead.
10+ min |
November 2016
CEO India
Sharp Riding
WHOLE LIFE IS AN ADVENTURE AND ON A MOTORCYCLE IT FEELS THAT MUCH MORE INTENSE. THIS IS WHY THE 2018 BMW MOTORRAD RIDER EQUIPMENT RANGE CONTAINS SPECIAL HIGHLIGHTS THAT REFLECT THE “MAKE LIFE A RIDE” PHILOSOPHY DOWN TO THE LAST DETAIL. THE NEW COLLECTION IS FULL OF HIGH-END, FUNCTIONAL PRODUCTS TO SUIT EVERY CLIMATE ZONE AND ALL RIDER NEEDS.
2 min |
September 2018
CEO India
Take Two
Zarina Screwvala, Managing Director, Trustee and Co-Founder of Swades Foundation and Ronnie Screwvala,Co-Founder and Director of Swades Foundation and CoFounder of UpGrad, talk about their love of a good challengeand the large-scale social change theyre envisioning through their work post UTVs divestiture.
10+ min |
October 2018
CEO India
Mulsanne W.O. Edition By Mulliner
Bentley is demonstrating the beauty of bespoke with a new very special limited edition Mulsanne. The Mulsanne W.O. Edition by Mulliner pays homage to the founding father of the company and incorporates a genuine piece of Bentley history in every car.
3 min |
October 2018
CEO India
AI For Earth
A new investment from Microsofts AI for Earth program willaccelerate Wild Me, an organization that identifies and tracks individual animals using machine learning and computer vision.
1 min |
October 2018
CEO India
Three Bad Attitudes Damaging Your Reputation — And How To Fix Them
In a connected world, reputation is all important. Organisations cant afford to damagetheirs through poor stakeholder relationships
6 min |
October 2018
CEO India
7 Tips To Get Long-Term Success
Executive coach Michael Melcher shares his insights for carving out long-term success and fulfillment.
6 min |
October 2018
CEO India
Our Biggest Battle Was To Change The Perception That Buying Medicines Online May Not Be Safe
Netmeds.com has emerged as one of India’s strongest online pharmacy players in the past few years.
5 min |
August 2019
CEO India
Louise Bourgeois At Rijksmuseum
Gigantic spiders, huge eyes, aluminium spirals and a majestic wingnut tree...
2 min |
August 2019
CEO India
Why A Book Might Not Save Your Life
Don’t be fooled by popular wisdom — when it comes to eating disorders, books can be just as harmful as other forms of media.
3 min |
November 2018
CEO India
'We Have Fast Become The First Line Of Credit For Young Professionals'
Fintech startup EarlySalary claims to India’s largest app-based consumer lender. The Pune-based company, founded by Akshay Mehrotra and Ashish Goyal in 2015, boasts over 8 million downloads and loans worth ₹650 crore already disbursed. In an interview with CEO India, Mehrotra, EarlySalary’s CEO, says the idea behind the startup was to deal with a simple problem facing the young — they cannot afford to go on a date at the end of the month due to a cash crunch. He speaks to us about how the company became the preferable line of credit for many young professionals.
6 min |
February 2019
CEO India
Witnesses: Emigre Medallists In Britain
Uncover the Invaluable Role Played by Artists From Abroad in the Development of British Medallic Art. On Display Are Medals That Span Six Centuries, Documenting Significant Historical Moments and Commemorating Famous British Figures.
3 min |
February 2019
CEO India
The Entrepreneurship Guru
Marico Chairman Harsh C Mariwala speaks about his appetite for business, new-age entrepreneurship, Aquacentric, and his first book due release in June this year
10 min |
February 2019
CEO India
Accelerating Music Technology
An Increasingly Popular Program Is Drawing Students Eager to Build — and Use — the Next Generation of Tools for Making Music
6 min |