ADWEEK - October 16, 2017
ADWEEK - October 16, 2017
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En este asunto
The 2017 Brand Genius Awards and Brand Visionary Anna Wintour
Reality Check
HOW BRANDS LIKE PATRÓN AND MTV ARE USING AR TO DRIVE ENGAGEMENT—AND MEASURING THE RESULTS.
4 mins
Anna Wintour
When reading about Anna Wintour, one inevitably comes across phrases like “fashion icon” and “legendary editor.” While both are unequivocally true, to celebrate Wintour solely for her role as media’s most famous tastemaker is to sell short her many other accomplishments. The longtime Vogue editor in chief and Condé Nast artistic director has an influence over a global industry that most CEOs could only dream of, a talent for raising awareness (and funds) that’s valued by everyone from museum curators to presidential candidates, and a knack for fostering talent that has launched the careers of power players in the magazine business and beyond.
9 mins
Alegra O'Hare
Three years ago, when Alegra O’Hare took the reins of Adidas Originals, the seminal German brand’s line of casual sportswear, she did what most senior-level marketers would: she decided to change everything. At least, that was her plan. Early on, she was in a focus group and, on a whim, asked the moderator to ask a participant, “What pisses you off about brands?” The man responded, “I hate it when they get stuck in their own paradigm.”
3 mins
Jennifer Saenz
Back in August, The Spotted Cheetah roared into town and briefly reigned as one of New York’s hottest bistros.
3 mins
ADWEEK Magazine Description:
Editor: ADWEEK, LLC
Categoría: Business
Idioma: English
Frecuencia: Weekly
ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.
ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.
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