CLASSIC TV adverts

From the Milkybar Kid to the PG Tips chimps, some TV ads have created lifelong memories

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Whether it's chocolate bars or instant mash, from the moment the first grainy black and white commercials appeared on our television screens almost 70 years ago, there have been dozens of ads that have stuck in our heads. 'Obviously advertisers make us pay attention by creating novelty, a memorable tag line or characters you can relate to,' explains Juli Beard, director of research at consumer insight agency Mindlab. 'But classic ads can also become part of your childhood memories, creating a direct connection to where you were at that point in your life.' How many of these do you remember?

A slice of nostalgia