KITCHEN WARS

Love her or hate her, you've got to applaud Meghan! There have been so many false starts (not to mention name changes...) of her lifestyle brand, that a lesser woman may have folded.

- By royal correspondent Emily Andrews

Not the Duchess of Sussex! She took charge of publicity for As Ever herself, opening her @meghan Instagram page and even utilised gossip on rivalry between her and A-lister Gwyneth Paltrow.

As another actor who has pivoted to the lifestyle sector (and made millions via Goop), Meghan's Montecito neighbour had always seemed rather cool when asked about her. 'I don't know Meghan and Harry,' Paltrow said in an interview for Vanity Fair earlier this year. 'I mean, I've met Meghan, who seems lovely, but I don't know her at all,' she clarified.