Try GOLD - Free
Love actually? OR JUST MANKEEPING?
Fairlady
|November/December 2025
Women aren't just tired; they're over it. The invisible work of 'mankeeping' - being therapist, mother, PA and social secretary to their partners - is draining relationships dry.
All day, every day, therapist, mother, maid Nymph, then a virgin, nurse, then a servant Just an appendage, live to attend him So that he never lifts a finger 24/7 baby machine So he can live out his picket-fence dreams It's not an act of love if you make her You make me do too much labour
The lyrics above are the hook of Paris Paloma's viral track 'Labour': part indie ballad, part feminist battle cry, and very much the unofficial soundtrack to modern heterosexual frustration that women face in their daily lives.
Go ahead and google her singing it live. The scores of women at her shows singing along word-perfect makes one thing very clear: Women aren't just tired; they are fed up with carrying the invisible emotional, social and practical load of men.
And that, in a nutshell, is mankeeping.
The term was coined by Angelica Puzio Ferrara, a postdoctoral fellow at Stanford University, who described it as 'the invisible work women perform to manage men's emotions, relationships and sense of identity'. It's being your boyfriend/ husband's therapist, life coach, social secretary, personal assistant and mom, while also paying the bills, raising the kids and remembering to buy his sister a birthday present.
'What I have been seeing in my research is how women have been asked or expected to take on more work to be a central, if not the central, piece of a man's social support system,' Dr Ferrara says. Sound familiar? Thought so.
WHAT DOES MANKEEPING LOOK LIKE?
Clinical psychologist Dr Jeanie Cavé breaks it down into three main types: practical labour, social labour and emotional labour.
PRACTICAL LABOUR
This story is from the November/December 2025 edition of Fairlady.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Fairlady
Fairlady
La dolce vita
When to save, where to splurge and how to travel sweetly in Tuscany, one of the world's most enchanting regions
5 mins
November/December 2025
Fairlady
LOVE HEAL LEARN?
A conversation with Elizabeth Gilbert on All the Way to the River, her controversial book about her relationship with her best friend Rayya.
10 mins
November/December 2025
Fairlady
11 LOW EFFORT HEALTH HACKS
Here are some easy lifestyle switch-ups with big benefits for your health.
7 mins
November/December 2025
Fairlady
PUSHING THE NEEDLE
A minimally invasive treatment that boosts collagen and helps with pigmentation? Yes, please! FAIRLADY photographer Liza van Deventer signed up for a few microneedling sessions at The Laser Beautique.
6 mins
November/December 2025
Fairlady
ASK THE EXPERTS
Who better to get product recommendations from than the women on the frontlines of beauty? We asked two dermatologists, two hair and makeup artists, a hairstylist and a model/actress to tell us about the ride-or-die products in their arsenal.
7 mins
November/December 2025
Fairlady
Gift OF THE GARB
Party season is here, but never fear...Occasionwear doesn't have to be over the top, brightly coloured or cookie-cutter bridesmaid gear. Here are our top festive trends doing the rounds, all in pretty neutrals with just a touch of sparkle and some beautiful detailing.
1 mins
November/December 2025
Fairlady
Books
High-stakes family drama, unconventional crime capers and a rather likeable serial killer
5 mins
November/December 2025
Fairlady
Christmas FROM START TO FINISH
An exciting new take on a variety of classic dishes and other delicious options for your festive table this Christmas
12 mins
November/December 2025
Fairlady
How much PLASTIC are you INGESTING?
Researchers have found the equivalent of a spoonful of micro- and nanoplastics in autopsied human brains, and suggested links to cancer, cardiovascular disease and dementia. How worried should we be?
9 mins
November/December 2025
Fairlady
AFRICAN DREAM
From crafting gem-studded jewellery that tells local stories to brewing beer with ingredients indigenous to Africa, these two entrepreneurs are rewriting tradition.
7 mins
November/December 2025
Listen
Translate
Change font size
