AURORA'S COLLECTION

From being the UK's first multi-designer South Asian jewellery store to offering a personalised bridal service, here's why Sonal Pandya's Aurora's Collection retains its top status

- Sonal Pandya

ABOUT AURORA'S COLLECTION

Aurora's Collection goodwill precedes its brand name. Sonal Pandya established the jewellery store in 2016 to celebrate heritage, style and innovation through her designs. Cut to 2023, the label's collections continue to remain true to this forward-thinking approach to jewellery, earning hundreds of loyal brides and clients across the world. Sonal shares, "I've always loved doing jewellery so I talked myself into setting up my jewellery business. It's been quite a journey." In 2021, Sonal revamped the brand to become the UK's first multi-brand South Asian jewellery store, a one-stop answer to brides looking for semi-precious wedding jewellery. Today, Aurora's collection houses renowned brands like Anita Dongre and Outhouse offering a wide range of options for their brides to choose from.

"This year, I've launched my own sterling silver jewellery plated in 22-carat gold, featuring real gemstones and Swarovski stones. Traditionally, we have seen a lot of kundan and mother-ofpearl pieces. In my in-house collection, we are now phasing out of these. Our new collection features skilfully and intricately hand-crafted fine designs with semi-precious stones such as tanzanite and moissanite, with each piece plated in gold or rose gold. The collection is aimed at showcasing a fresh, new take on Indian bridal jewellery. I sketch and design these pieces for every client. There is a wide range of prices, colours, and styles available that can be styled with both Indian and western outfits. The pieces can be worn for multiple occasions from brunches to your wedding events," she adds.