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Indian travellers biggest consumers of adventure in South Africa
India Outbound
|November - December 2023
With an 82 pc increase in arrivals from India so far in 2023 and a rapidly growing MICE industry, South African Tourism is set to reach the 2019 arrivals this year, Neliswa Nkani, Hub Head Middle East, India & South East Asia of South African Tourism, tells India Outbound.
Q How was 2022 for South African Tourism in India? How has this year been so far?
The year 2022 was good. We really outperformed ourselves in terms of our targets, we exceeded our targets. For 2023, we are on an 82 pc increase on the arrivals. Again, we have surpassed this year’s target. And we are hoping to end on a high as close as possible towards the pre-pandemic peak arrivals for 2019. What are we going to do differently this year? We are going to dial up the trade, going back to basics, we are going to show new products, new regions. But I think the most important thing is we are going to be playing in Tier II and Tier III cities.
How is the Indian market for South Africa changing and what are the new trends that you have been witnessing?
This story is from the November - December 2023 edition of India Outbound.
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