LG G3 (OLED65G3)

The first Micro Lens Array-equipped OLED is a shining star

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The arrival of a new G-series OLED is always cause for excitement, but the G3 is an even bigger deal than its forebears. That’s because it is the first OLED TV that features Micro Lens Array (MLA). This new technology is said to increase brightness (long considered by some to be a weakness of OLED) to levels previously achievable only by backlit TVs.

It is worth noting from the off that the 2000+ nit brightness figures that have been bandied around will only be seen by those brave enough to gaze upon the G3’s garish and aggressively processed Vivid mode. Still, the set’s extra capabilities are still pretty plain to see in the more cinematically accurate presets.

In other words, if you pick up a G3 expecting retina-searing images, you could be disappointed. Those of us with more authentic and, dare we say it, discerning tastes, will find that the G3 is very much like the G2, only even better. Although there are a couple of caveats…

In a surprise to almost no-one, the LG G3 is more expensive than the G2 it replaces. The 65in G3 on test here is priced at £3500, whereas the equivalent G2 launched at £3300.

While the price increase is undeniably disappointing, it’s notable that the 65in G3 undercuts its most likely rival this year, the Samsung S95C, by £99.

If it ain’t broke…