Try GOLD - Free
FARMING TECH IS ON DISPLAY AT CES AS COMPANIES SHOWCASE THEIR GREEN INNOVATIONS AND INITIATIVES
Techlife News
|January 11, 2025
When Russell Maichel started growing almonds, walnuts and pistachios in the 1980s, he didn't own a cellphone. Now, a fully autonomous tractor drives through his expansive orchard, spraying pesticides and fertilizer to protect the trees that have for decades filled him with an immense sense of pride.
-
“The sustainability of doing things perfectly the first time makes a lot of sense,” the first-generation farmer told The Associated Press at CES 2025, where John Deere unveiled a fleet of fully autonomous heavy equipment, including the tractor Maichel has been testing on his northern California farm.
Sustainability is a key theme this year at the annual tech trade show in Las Vegas. From Volvo CEO Martin Lundstedt announcing their commitment to net-zero emissions by 2040 to Wisconsin-based OshKosh Corporation showing off its electric fire engines and garbage trucks, companies big and small are showcasing their green innovations and initiatives.
“We absolutely need more climate-smart technologies,” said Jacqueline Heard, CEO and co-founder of Enko Chem, which researches climate tech solutions in agriculture — an industry Heard says is “under a lot of pressure right now.”
That much is clear on the CES show floor, where farming is on full display and company leaders are highlighting the impacts of climate change and labor shortages on farmers. 
This story is from the January 11, 2025 edition of Techlife News.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 9,500+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Techlife News
Techlife News
2026 PORSCHE CAYENNE EV SUV TO FEATURE WIRELESS CHARGING, JUST LIKE A SMARTPHONE
Porsche is preparing to launch its next-generation Cayenne EV SUV in 2026, and one of its standout features will be the ability to charge wirelessly—much like placing a smartphone on a charging pad.
1 mins
September 06, 2025
Techlife News
JUDGE REJECTS REQUEST TO BREAK UP GOOGLE IN LANDMARK ANTITRUST CASE, SHIFTING FOCUS TO BEHAVIORAL REMEDIES
A U.S. federal judge has rejected calls from regulators and rival companies to break up Google, dealing a significant blow to one of the most consequential antitrust cases of the modern tech era.
4 mins
September 06, 2025
Techlife News
META HIRES APPLE'S ROBOTICS AI LEAD AS THREE MORE SIRI RESEARCHERS EXIT CUPERTINO
Meta has recruited Ruslan Salakhutdinov, Apple's director of robotics Al, marking another high-profile defection from Cupertino as the company accelerates its own push into advanced artificial intelligence.
2 mins
September 06, 2025
Techlife News
DOLBY VISION 2 IS COMING BUT YOUR TV ISN'T OBSOLETE JUST YET
Dolby Laboratories is preparing to launch Dolby Vision 2, the next generation of its premium high dynamic range (HDR) format, promising sharper contrast, more accurate colors, and improved performance on future displays.
3 mins
September 06, 2025
Techlife News
EMPLOYEES ARE BRINGING THEIR OWN AI TOOLS TO WORK, LEAVING COMPANIES SCRAMBLING TO CATCH UP
From ChatGPT and Claude to MidJourney and GitHub Copilot, artificial intelligence tools are rapidly finding their way into offices, classrooms, and factories-often not through official company rollouts, but through employees adopting them on their own. The result is a growing divide between how workers are already using AI to do their jobs and how employers are struggling to regulate, secure, and integrate these tools into existing systems.
2 mins
September 06, 2025
Techlife News
APPLE DROPS MLS SEASON PASS PRICE TO $29 FOR REST OF 2025 IN PUSH TO BOOST SOCCER STREAMING
Apple has cut the price of its MLS Season Pass subscription to $29 for the remainder of 2025, slashing the cost in an aggressive move to expand its soccer streaming audience.
2 mins
September 06, 2025
Techlife News
MING-CHI KUO CASTS DOUBT ON KEY RUMORS SURROUNDING APPLE'S FOLDABLE IPHONE, SAYS DEVICE 'UNLIKELY' TO FEATURE EXPECTED TECHNOLOGY
The highly anticipated foldable iPhone, expected to arrive in 2026, has been the subject of a steady stream of leaks and speculation.
3 mins
September 06, 2025
Techlife News
WINDOWS 10 END-OF-SUPPORT PUTS SPAIN AT RISK, WITH MORE THAN HALF OF COMPUTERS STILL RUNNING THE OS
Spain faces a looming digital security crisis as Microsoft prepares to end support for Windows 10 in October 2025.
3 mins
September 06, 2025
Techlife News
OPENAI ACQUIRES STATSIG FOR $1.1 BILLION, BRINGING CEO ONBOARD TO LEAD APPLICATIONS STRATEGY
OpenAl has announced the acquisition of Statsig, a fast-growing product experimentation and feature management startup, in a deal valued at $1.1 billion. The move signals OpenAl's intent to strengthen its ability to build and scale consumer-facing applications powered by its AI models, while also expanding its leadership team with Statsig's CEO Vijaye Raji, who will join OpenAl as an executive overseeing applications.
2 mins
September 06, 2025
Techlife News
OPENAI TO BUILD INDIA DATA CENTER WITH AT LEAST 1GW CAPACITY AS GLOBAL AI INFRASTRUCTURE EXPANDS
OpenAl is preparing to establish a massive data center in India with an initial planned capacity of at least one gigawatt, according to people familiar with the project.
3 mins
September 06, 2025
Listen
Translate
Change font size