Sober and over-the-top

The Samsung Galaxy S25 Ultra is both a powerhouse and a bit too straightforward, at the same time. The focus, however, is on the Galaxy AI suite.

- Ali Pardiwala

Samsung's Galaxy S25 series has been a bit of a mixed bag, but these are 2025 flagship devices nonetheless. Leading the charge as usual is the Samsung Galaxy S25 Ultra, which is among the most well-equipped flagship devices that you can buy right now. However, Samsung's narrative this year has been less about the hardware, and more about the AI features, signalling where the brand sees the smartphone sector as a whole going in the next few years.

Indeed, the Samsung Galaxy S25 Ultra is both a powerhouse and a bit too straightforward at the same time. It doesn't change much from the S24 Ultra, but it does get the improvements that you'd expect, along with a greater focus on AI and a promise of faster on-device processing for AI features thanks to the Qualcomm Snapdragon 8 Elite chipset.