It ain't Nothing

While Nothing does mid-priced and premium products, CMF carries the flag in the affordable segment. And so, here we have the CMF by Nothing Phone 1.

- aliuspardius

Sub-brands of main brands is quite the thing now, and the latest to join that bandwagon is Nothing. It’s a bit odd because Nothing isn’t the biggest of brands around, and some might question the need for even having a sub-brand.

Anyway, I digress... CMF has been around for a bit, but has thus far focused on the accessories and small gadgets side of things, while Nothing sticks to the phone business. Not anymore, though.

The CMF by Nothing Phone 1 brings the sub-brand into the smartphone segment, but sticks to the affordability factor. Priced at