RETHINKING SOCIAL MEDIA: A TWO-EDGED AXE

Social media has grabbed an inevitable part of our lives and all age groups around the world are engaged on this platform. The easiness and accessibility of social media drives the engagement rate.

- MR Yuvatha, Correspondent, siliconindia

During the pandemic time, social media extensively made its way into people lives, and today it has become a mode of earning through engaging content creations for large audiences present online. The openness of social media sites has made it possible for anyone with innovative talent, charisma or expertise to build a following and become influencers. This has also redefined in established media and advertising models.

Social Media & its Reach with Vast Information

Social media is something that now has a hand in everything with respect to volumes of information are made is accessible. Social media today is serving as the much needed medium for sharing the information about anything and everything, and its reach is prolific. Thus, it is highly beneficial if used properly including empowering users to raise awareness on social issues, teaching various subjects such as fitness, professional and personal development, financial education, creating a community, learning about art & creativity, and creating entertaining & fashion content. On the other hand, social media can lead to negative consequences including spreading misinformation, encouraging harmful and hateful behaviors &stereotypes, mental health problems (such as stress and low self-esteem, and and more). Moreover, irresponsible usage of social media by influencers due to lack of accountability, pressure to incessantly generate content, and lack of regulation of platforms can lead to major chaos in the community and society.

When Did Social Platforms Become So Powerful?

A Peek into Influencer Power