Mobile apps give greater financial transactional freedom

In Asia, consumers are more sophisticated about mobile threats and mobile app security. This translates to more specific and demanding expectations and a growing appetite for advanced protections, including protection from malware, trojans, hacking, and fraud

- Aanchal Ghatak

What is Appdome’s approach to combining mobile app security and fraud prevention?

One of the most interesting facts that we learned from the Global Consumer Expectations of Mobile App Security survey is that consumers don’t differentiate between mobile app security and fraud prevention. In fact, 70.4% of consumers demand mobile app protections which go beyond the login screen and data protection, and include anti-fraud and anti-malware protection built into the mobile app. In addition, 62% of consumers demand both the best features and security in their mobile experiences, equally. And on top of that, approximately 24% say protection against on-device security, fraud and malware threats and attacks is more important than features.

On Appdome, Indian banking, FinTech, retail, travel, mhealth and mobile game brands can achieve their desired outcome of mobile app security, mobile fraud prevention and mobile malware prevention instantly, directly inside their DevOps workflows. No coding, No SDK required.

What are your plans for India? The opportunities and challenges?

India and South Asia are the fastest growing digital economies in the world. In fact, 80% of all online traffic in India is coming from mobile and 5% of all global app downloads are coming from India. Revenue coming from mobile apps is expected to grow to US$4.8b in 2027, up from US$2.7b in 2022.