Leveling Up Local Eats

How foodpanda helps “mom and pop” restaurants grow through digital delivery

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FOR MANY FILIPINOS, the dream of opening a restaurant starts with a craving—not just for food, but for community, creativity, and a shot at entrepreneurship.

Today, thousands of micro, small, and medium enterprises (MSMEs) are turning that dream into reality, with digital platforms like foodpanda helping them reach new heights.

The Rise of Online Delivery

“The rapid rise of food delivery and e-commerce apps during the pandemic was no coincidence,” said Lhecks De Castro, finance director of foodpanda Philippines. “These platforms became a lifeline for consumers and restaurants alike.” Even as dine-in culture returns, online delivery remains a staple. foodpanda now hosts thousands of MSME vendors, giving independent restaurants access to digital customers, added revenue streams, and tools to compete with larger chains.