LBC BUSINESS INNOVATIONS

During his talk on "Dissuading Digital Hesitation & Propelling Digital Transformation" at the premier thought leadership event PH Digicon 2022 (BOUNDLESS: Philippine Digital Convention 2022), LBC senior vice president and head of information technology Alexander Francis Deato discussed how, as an enterprise, LBC is constantly evolving and embracing new technologies and innovations.

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Exploring strategic insights, looking at technologies that can be adopted, and leaning on the expertise of its workforce enables LBC to go through its transformation journey and remain as relevant as ever. "We make technology work for the enterprise, so we can focus on our core business, which is logistics," Deato said.

As the Philippines' first proponent of the internet and e-commerce, LBC had the first online gift shop, Express Regalo; the first online flower delivery through Flowers Express; the first online entertainment gifting through the Singing Telegram; and Digiprint, a popular printing shop that also provides photo delivery. "LBC pioneered services that address a variety of meaningful needs through the use of technology and skilled people who can handle complex processes," he added.