LARRY SECRETO: Country Manager, Harman International

Larry Secreto's current journey with Harman was an unexpected one. In 2014, he had just opted for early retirement from his 20-year journey with another consumer electronics company. Just as he was ready to kick back and relax, he was approached by Harman International to head the brand's local representation in the country.

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Here are Secreto’s thoughts about Harman International and his leadership role in this premier audio company.

GOALS

Harman International is one of the world’s leading audio electronic companies. It is the parent company of audio brands such as Harman Kardon, JBL, Infinity, and AKG, among many others. This broad portfolio of audio solutions is what Secreto aims to bring to more Filipinos when he joined the company.

“I had a very simple goal when I joined Harman. To bring out the best products and reach as many Filipino consumers as possible. In 2014, not many local consumers were aware of the fully-packed, superb sound quality, and very durable products we carried. So I made sure that it became very visible in both online and offline stores.”