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Sprite Drops Refreshing Take on Tea With New LTO - Sprite + Tea
Food & Beverages Processing
|June 2025
Sprite continues its string of successful limited-time-only (LTO) innovations this summer with the launch of Sprite + Tea. The category-crossing offering blends the crisp, lemon-lime refreshment of Sprite with the classically refreshing flavour of tea.
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Regular and zero-sugar varieties of Sprite + Tea hit shelves today across Canada and the United States and will remain in market through October. Sprite + Tea is a uniquely strategic, insights-driven innovation inspired by the viral trend of consumers steeping tea bags in Sprite.
This story is from the June 2025 edition of Food & Beverages Processing.
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