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Not Rocket Science Launches Game Changing RTD Shake with 26g Protein for Daily Life
Food & Beverages Processing
|August 2025
Protein in India has evolved. What started as scoops of powder tucked away in gym bags has moved through chewy bars in office drawers.
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Now, Not Rocket Science, a modern nutrition brand, is taking protein mainstream with the launch of Protein Punch — a ready to drink shake delivering 26 grams of protein along with functional adaptogens. Designed for everyday routines, not just fitness ones, Protein Punch offers a new way to get serious nutrition without overthinking it. It is lactose free, gluten free, and contains no added sugar.
The launch comes as more Indians begin prioritizing protein in their diets. According to IMARC Group, India’s protein based product market was valued at ₹38,247 crore (4.6 billion USD) in 2024 and is projected to reach ₹1.36 lakh crore (16.3 billion USD) by 2033. The ready to drink protein beverages category is also expected to nearly double in the same period, as per Data Bridge Market Research.
This story is from the August 2025 edition of Food & Beverages Processing.
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