A Green Food Strategy is key to success in 2023 - Here's Why

Keeping a constant finger on the pulse of the food industry will be crucial to ensuring a successful 2023 for manufacturers.

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As we gear up for the road ahead, one key trend that producers must keep an eye on is the plant-based movement, which is set to dominate the food and beverage sector this year. Industry statistics fully demonstrate that the plant-based momentum is far from slowing, with a healthy portion of consumers (40%) expressing that they plan to purchase plant-based meat substitutes in 2023.¹

In addition, an increasing number of flexitarians who have a primarily vegetarian diet but occasionally consume meat or fish means manufacturers should look to build a range of plant-based products to cater to this growing segment. An FMCG Gurus survey² found Asia to be leading the way in the market, with 28% of consumers already describing their diet as flexitarian.

Understanding what matters to consumers