Redefining cyber protection through ecosystem intelligence

At the intersection of intelligence, compliance, and scale, Acronis empowers partners to deliver cyber protection that's smart, seamless, and future-ready-turning integration into orchestration across India's digital ecosystem

- BHARTI TREHAN

As the cyber threat landscape intensifies, Acronis isn't just reacting—it's redesigning the way protection works. For Rajesh Chhabra, GM, India & South Asia, and Marina Smolyanya, Lead Product Manager, this starts with partnership.

At the heart of this approach is TRU Security Day, a focused engagement underpinned by the work of the Acronis Threat Research Unit (TRU)—a global network of real-time monitoring centres, including the APAC node based in Singapore.

“It's about more than threats,” says Chhabra. “It's about enablement.” Partners are not only updated on emerging risks but also brought into product roadmaps and future functionality.

Smolyanya adds, “It's a synchronisation point. We align with our partners on what's coming next—technologically and strategically.”

Bridging the preparedness gap

Most organisations remain vulnerable to cyber threats—not due to lack of intent, but due to a fragmented response. Acronis aims to bridge this gap by doubling down on its channel-first model. “We engage partners constantly,” explains Chhabra. From weekly threat intelligence updates by senior R&D leaders to quarterly enablement campaigns, the cadence is deliberate.