Introducing Vining Ivy: GLIDDEN Paint by PPG's 'bluish, greenish' 2023 Color of the Year

PPG (ppg.com) has announced that GLIDDEN™ paint by PPG asked consumers to call it like 'they' see it with the announcement of the 2023 Color of the Year: Vining Ivy.

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This "bluish-greenish something-in-betweenish" tone serves up versatile vibes, making it an on-trend addition to contemporary designs or a refined pop of color for those with more traditional taste, notes a press release from the company.

"Consumers are seeking to simplify in this post-COVID era, as the past two years have shed a new light on the importance of serenity and little moments," said Ashley McCollum, Glidden color expert. "Vining Ivy embodies this vibe perfectly. It is energizing yet grounding, and it works in literally any space. Its versatility takes the guesswork out of design, leaving consumers with more time to indulge in the things that matter most to them."