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NON-AI COMPANIES BUILD THEIR OWN CHATBOTS
AppleMagazine
|June 20, 2025
WHY COMPANIES WANT BOTS
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Businesses outside the Al sector are increasingly creating their own chatbots to handle customer queries, streamline operations, and cut costs. Retailers, banks, airlines, and nonprofits, traditionally focused on their core services rather than tech, see these tools as a way to stay competitive. Chatbots can answer common questions, guide users through purchases, or collect feedback, freeing up staff for more complex tasks.
The push comes from customer expectations. Shoppers want instant responses, whether browsing a website or checking a flight status. Human agents can’t always keep up, especially during peak times. A chatbot, even a basic one, can manage multiple conversations at once, offering 24/7 support without hiring extra help. This is especially appealing for companies with tight budgets or seasonal spikes in demand.
Many non-Al firms lack the expertise to build advanced Al systems but can use existing platforms to create simpler bots. These tools don't require deep tech knowledge, making them accessible to businesses with limited resources. The result is a growing number of custom chatbots tailored to specific needs, from booking hotel rooms to processing insurance claims.
TOOLS MAKING IT POSSIBLE
Chatbot development platforms have democratized bot-building, enabling companies without Al expertise to jump in. Platforms like WotNot, Landbot, and Appy Pie offer no-code or low-code interfaces, letting non-tech teams design bots using drag-and-drop tools or templates. A small retailer can set up a bot to handle order tracking in hours, not months.
These platforms provide pre-built flows for common tasks, like answering FAQs or collecting leads. Businesses can customize them with brand-specific language or integrate them with existing systems, such as Shopify for e-commerce or Salesforce for customer data.
This story is from the June 20, 2025 edition of AppleMagazine.
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